Give Them Something Better

 This quote was talking about movie theaters, but it could easily be talking about software.

"Giving the people what they want is fundamentally and disastrously wrong. The people don't know what they want ... [Give] them something better" - Samuel "Roxy" Rothapfel, 1914 (quoted in Blue Ocean Strategy)

Of course, the danger is going too far to the other extreme, thinking you know better, and ignoring peoples real needs.